Heath Hupp
Strategic Development and Performance Director
- Athlete Development
- Performance Training
- Leadership Development
Heath brings a wealth of experience in athlete development, performance training, and organizational leadership, helping individuals reach their highest potential both on and off the field. His approach is built around developing durable, high-performing athletes and leaders through the integration of training, recovery, lifestyle, leadership, and culture.
Rooted in human performance and long-term development principles, Heath specializes in creating systems that produce sustainable results. His coaching philosophy emphasizes movement quality, injury prevention, resilience, and the behavioral disciplines necessary for long-term success. Whether working with competitive athletes or everyday individuals, his goal is to build strength, confidence, and capacity that extends beyond the gym.
Throughout his career, Heath has contributed to elite performance environments including NFL organizations, collegiate athletics, TB12, EXOS, IMG Academy, and ALTIS. His experience spans athlete development, performance systems design, staff development, leadership mentoring, and operational strategy within some of the most respected organizations in sports performance.
At The Forge, Heath works closely with members seeking to improve movement quality, increase foundational strength, and build long-term resilience. Whether through one-on-one coaching, performance training, mobility work, assisted stretching, or leadership development, he is passionate about helping others unlock their full potential.
Outside of The Forge, Heath enjoys spending time with his family and his dog, Rio. He has also appeared in several television productions created by acclaimed writer and producer Taylor Sheridan.